KALN is a furniture brand built around clean form and intentional living. The goal was to create a brand identity that felt architectural, premium, and timeless — something that could live comfortably alongside the furniture itself.
Most furniture brands fall into two camps — either cold and corporate, or overly rustic and warm. KALN needed to sit in between: structured but human, minimal but not empty.
Colour
Dark Walnut Brown, Greige that Mirrors natural materials like wood, concrete, linen
Typography
Clean geometric serif or sans-serif that feels architectural, precise, and premium
Tone
Minimal, editorial, confident
Research — studied furniture brands like Muuto, HAY, and IKEA's premium line
Mood boarding — architectural photography, material textures
Logo sketching — explored word marks
Digitized in Adobe Illustrator
Built the full brand system — colours, type scale, logo variations
Applied to mockups — business cards, tags, packaging
